Usually, I fall in love with a specific beauty product (or two). Rarely do I fall in love with an entire brand. And when I say rarely, I mean it—after a lifetime of being a self-proclaimed beauty buff, and over three years as a beauty writer, it's only happened a handful of times. It happened when I tried Nars products, it happened when I tried Peach & Lily, and, most recently, it happened when I tried Bodyography.

If you're unfamiliar with Bodyography, you're not alone. I've mentioned the brand to family, friends, and industry acquaintances on multiple occasions, and I'm almost always met with a quizzical look and a follow-up question: "What's that brand called?" It's a relatively under-the-radar cosmetics brand that's responsible for some of the most well-worn products in my beauty bag. I fortuitously stumbled across it while scrolling through Instagram a couple of years ago, and I'm certainly glad I did—now I'm a full-fledged brand loyalist. I think other people would be, too, if only they were aware of it.

Bodyography is all about self-expression and clean formulations. Lori Leib, creative director and co-founder of Bodyography, says, "Bodyography bridges the gap between professional artists and loyal beauty lovers. We are bringing quality, innovation, and clean beauty to everyone. We believe in simplifying beauty, embracing color, diving headfirst into trends, and experimenting with new looks. We wholeheartedly embrace everything that makes you bold, brilliant, and uniquely you."

She continues, "The Bodyography consumer varies, as we cater to professionals and everyday beauty lovers alike. That being said, the Bodyography fan is beauty-obsessed, they are 25–35 and not afraid to try new looks, embrace unique colors and textures, and are always one step ahead of the 'it' beauty trends. Our target customer is also mindful of what they put on their skin and the footprint they leave behind on this planet. Our customers are our muses, and you see it in everything we do as a brand."